Financial advisor websites: templates or custom?

Compare TMN Creative, FMG, Snappy Kraken and WealthReach on website design, ownership, publishing, support and cost. Find the right fit for your RIA or wealth firm.

Discuss Your Project Compare the providers

By

Compare TMN with FMG, Snappy Kraken and WealthReach.

For firms that want a website shaped around their business, files they can own, and direct access to the people building it, TMN offers a clear alternative.

Prepared by TMN Creative, a provider in this comparison. Public sources checked . Compare the actual scope and agreement.

Twenty Over Ten is part of FMG, and Advisor Websites is part of Snappy Kraken. Existing customers may have legacy plans, contracts or support arrangements. The table describes current public plans, not every legacy agreement.

TMN Creative, FMG, Snappy Kraken and WealthReach website features and pricing, checked October 17, 2026
What matters
to your firm		TMN CreativeCustom website studioFMGIncluding Twenty Over TenSnappy KrakenIncluding Advisor WebsitesWealthReachLiving Sites + Attract
Website ownershipProject-specific website files transfer after full payment, under the agreement. Month-to-month care is part of new RIA engagements.1Your content, vendor-licensed content and platform rights are distinct. Confirm website-file export in your agreement.You retain your own IP. The platform is licensed. Confirm website-file export in your agreement.Provider retains Living Site design and code. Data exports exclude that IP. You retain supplied data and your domain.2
Design approachCustom design at every tier. Essential is a smaller, focused scope.Essential uses themes. Premium includes tailored design.Foundations uses a basic template. Grow offers a premium template with custom design.Clone recreates your design. Pro includes a new custom design.
Published website priceOne-time builds: Essential from $2,250, Full from $3,750, Custom from $5,000. Managed hosting and care: $100/month from launch, month to month, as part of new RIA engagements.Essential: $79/month + $795 setup. Premium: $149/month + $2,995 setup.Foundations: $99/month + $499 setup. Grow: $199/month + $2,499 setup. Annual term.Clone: $800/month. Pro: $1,000/month. No upfront fee listed. Includes Attract.
Publishing your contentClient-owned CMS with Full or Custom when needed. Essential updates via agreed care or hourly work. Optional managed portal is separate.1Website dashboard and blogging tools.Website editor. Grow adds blogging tools.Attract content agent with review before publication.
SEO and AI searchTechnical search foundations in every build. Ongoing SEO, content and AI-search work scoped separately.Search features include metadata, redirects and structured data.Basic SEO in Foundations. Grow lists SEO and AEO enhancements.Attract SEO, AEO and content included.
Firm reviewCopy and disclosure placement for your reviewers. Your firm approves the site. Archiving separately scoped.Compliance submission workflow and website archiving.Built-in compliance workflow.Customer must review and approve AI output.
Working relationshipWork directly with Trevor and Taylor. RIA Site Care targets: response within 1 business day, routine approved changes typically within 2 business days of approved copy.Premium includes project management. Confirm ongoing response targets.Foundations includes basic email support. Grow includes 1 development hour/month.Managed platform. Confirm support targets and any done-for-you scope.
Ongoing marketingWorks with your existing marketing tools where supported. Content, campaigns and AI-search services are separate from the website build.Separate marketing plans and bundles available.Separate Campaigns plans and website bundles available.Convert prospecting is an additional product.

1. TMN ownership and publishing. The signed agreement defines transferred project files and any third-party licenses. A client-owned CMS and the optional Managed Publishing Portal are different products. The maintained portal's software remains TMN's, while your published content is exportable. Hosting, ongoing content and marketing have separate scopes.

2. WealthReach ownership. Its September 2026 terms distinguish customer data from Living Site IP. A customer-data export excludes Living Site design and code unless separately agreed. Check the order form and exit terms.

Website plans and ongoing marketing systems cover different work. Total cost depends on the term, selected services and quoted scope. Confirm subscription and cancellation terms with each provider. FMG's and Snappy Kraken's entry website plans can cost less than a TMN build. All providers require the firm's approval process. Search features do not guarantee rankings, AI recommendations or leads.

SEO means search engine optimization. AEO means answer engine optimization, including AI-assisted search.

TMNPricing and scopeRIA support termsProject terms

FMGPricing and featuresPlatform termsArchiving

Snappy KrakenPricing and featuresPlatform terms

WealthReachPricing and featuresOwnership and exit terms

Considering a move?

Send your current website, the content you want to keep and any provider deadline. We'll recommend a scope and a practical transition plan.

See the work: Hilpan Moxie's 29-article migration and Parks' broker-dealer review process.

Discuss your website move Starting a new RIA? Explore your first site.

Which approach fits your firm?

A website move can be worthwhile without replacing every marketing tool. Start with the work and access your firm needs.

TMN vs FMG and Twenty Over Ten

FMG offers website editing and review features, with separate marketing plans and bundles. Its entry website plan can cost less. TMN offers custom design at every tier, direct founder delivery and project-file ownership after full payment under the agreement, with $100/month managed hosting and care from launch.

Before changing providers, confirm the content you can transfer, your contract and the tools you need to retain. Explore the FMG and Twenty Over Ten decision guide.

TMN vs Snappy Kraken and Advisor Websites

Snappy Kraken's current website plans are Foundations at $99/month plus $499 setup and Grow at $199/month plus $2,499 setup, both on an annual term. Foundations uses a basic template. Grow adds custom design on a premium template, blogging tools, SEO/AEO enhancements and 1 development hour per month. Campaigns are separate products.

TMN provides custom design at every tier for a defined project fee, with $100/month managed hosting and care from launch on a month-to-month basis. You work directly with Trevor and Taylor, with stated support targets and paid project-file ownership under the agreement.

You may still want to keep Snappy for campaigns. We confirm supported connections, content licenses, forms and review requirements before quoting. Compare the website and campaign fees separately, and confirm what you can export when leaving. See Snappy Kraken's current plans and our migration checklist.

TMN vs WealthReach

WealthReach's Living Sites include Attract search and content operations. TMN's build plus hosting/care covers a different scope. Ongoing search work is an additional service, not part of the $100 care fee.

Compare the work, ownership and exit terms you need. WealthReach's plans can suit a firm seeking its managed search and content service. TMN suits a firm seeking a custom website, direct founder support and separately scoped growth work.

TMN vs another custom studio

Ask both studios to quote the same pages, writing, migration, editing, reviewer revisions, launch checks, ownership and support. Then inspect live work similar to your project.

TMN's Essential Website can cover a complete focused new site or modern refresh from $2,250, plus $100/month managed hosting and care. A lower starting price alone does not show what either studio would charge for your full assignment.

Other advisor website studios to compare

These firms take different approaches. Use their current service pages to compare a written scope with ours. Sources checked Oct 17, 2026. This is a TMN-authored shortlist, not an independent ranking.

Converting Attention publishes FMG and Twenty Over Ten migration work built in Webflow, starting at $6,000. Ask which content, copy and platform costs your quote includes.

Bonfire Studio offers moves from FMG to Duda, including retaining an existing design or creating a new one. Compare ongoing care, editing access and export terms.

AltaStreet specializes in financial-advisor websites. Compare strategy, design, writing and the level of ongoing service in the actual proposal.

Renyx offers advisor website design and editing options. Compare its build and dashboard scope with TMN's client-owned CMS or optional maintained portal.

TinyFrog is another option for firms considering a WordPress-based advisor website and agency support.

TMN's fit is a focused custom website, direct work with Trevor and Taylor, clear paid-file ownership and ongoing care. If you need a broader brand program, a particular platform or an enterprise marketing suite, include that in the comparison before choosing.

4 realistic paths for an advisor website.

TMN Creative sells custom websites. This is our buying guide, not an independent ranking. A well-chosen platform or agency may be the better fit for your firm.

DIY builder

Consider it when someone on your team can own the writing, design, updates, and provider configuration.

Check: staff time, accessibility, review workflow, add-on costs, and whether content can be exported.

Advisor website platform

Consider it when the firm values a vendor-managed website with publishing or marketing tools in one system.

Check: which tools and review workflows the quoted plan includes, design flexibility, contract term, and exit options.

Traditional agency

Consider it when the assignment extends into naming, a full visual identity, original photography, or coordination across many stakeholders.

Check: who does the work, revision limits, dependencies, ownership, and ongoing support.

Founder-led custom studio

Consider TMN Creative when you want direct access to the people writing, designing, and building a site around your firm.

Check: the page and migration scope, publishing needs, approved integrations, and the signed ownership and support terms.

Review your current site Understand firm-review requirements

How much should a financial advisor website cost?

TMN's published prices are shown below. For cost drivers, ownership terms, and the 3-year subscription comparison, read the financial advisor website cost guide. Other vendors set their own prices, terms, and scope, so compare current quotes before deciding.

OptionPublished or quoted costBilling modelBest for
DIY builder (Wix, Squarespace)Check current platform pricingPlatform subscription, add-ons, and internal staff timeFirms with the time and skills to build and maintain their own site
Advisor website platformQuoted by vendorVendor-defined subscription or contractFirms prioritizing a managed platform and its included publishing or marketing tools
TMN Creative custom buildEssential Website from $2,250
Full Site Rebuild from $3,750
Custom Studio Build from $5,000		Defined project fee. Managed hosting and care is $100/mo from launch for new RIA engagements. Publishing and archive services are separate add-ons, detailed below.RIAs that want a hand-coded site, direct founder access, and project-file ownership after full payment under the signed agreement
Traditional agencyQuoted by scopeAgency-defined project and support termsFirms that need naming, a full visual identity system, custom photography or video, collateral, and a broader multi-stakeholder brand program

What would you pay monthly at TMN?

RIA Site Care is $100/month and is part of new RIA engagements from the agreed launch date. Care is month to month with no minimum term or cancellation fee. The Managed Publishing Portal starts at $100/month, and Compliance Site Care is $250/month. We confirm the scope and monthly price of each selected service before activation. These services are separate from the one-time build fee. Third-party software and work outside the agreed scope cost extra.

AUM and total budget are not website deliverables. Compare page architecture, copy, content migration, integrations, stakeholder review, and whether the assignment includes naming or a full brand identity system. TMN's Custom Studio Build covers the published website scope. Naming and a full visual identity program are outside that tier.

What an RIA website needs to prove.

Financial buyers are careful. The site should answer the quiet questions they are already asking.

Who you serve

Name the client profile clearly: retirees, business owners, executives, physicians, families, or institutions.

How you help

Explain planning, investment management, tax coordination, estate planning, or lending without hiding behind jargon.

Why you are credible

Use advisor bios, credentials, registrations, firm history, custody relationships, and proof where permitted.

How the firm is paid

Fee context, minimums, or engagement model can qualify serious prospects before anyone spends time on a call.

Where disclosures live

When applicable, make firm-supplied ADV brochures, Form CRS, privacy notices, and footer disclosures easy to find and easy for the firm to review.

What happens next

Give 1 calm path to a meeting, routed through Calendly or the scheduling and CRM workflow the firm already uses.

Hilpan Moxie Wealth Management website designed and built by TMN Creative
Live client website. The firm's public footer credits TMN Creative.
Don Douglas Hilario, CFP, Founder, Hilpan Moxie Wealth Management, an SEC-registered RIA in Irvine, California
Verified client review on Clutch, Sep 3, 2026

A live RIA build: Hilpan Moxie.

Hilpan Moxie Wealth Management is an SEC-registered RIA in Irvine, California, serving technology professionals with RSUs and concentrated stock. TMN Creative built its website with 29 migrated articles at their original URLs and a publishing portal the founder uses himself.

The firm's compliance consultant supplied the disclosures. TMN placed that language as provided. This is evidence of the delivered website and workflow, not a claim about investment outcomes, rankings, or lead volume.

Parks Wealth Partners is a separate broker-dealer-affiliated example. TMN built the dual-registered, fee-based practice's site for a breakaway advisor launching a marketing name under Osaic Wealth, including 8 Maryland and South Florida market pages and a broker-dealer advertising review before launch.

Read the Hilpan case study Visit Hilpan Moxie Read the Parks case study Visit Parks Wealth Partners

Short answers before you compare vendors.

What is the best option?

Established firms should compare how well each option supports positioning, review, ownership, and the buyer journey.

What should it cost?

TMN advisor websites start at $2,250 for a focused new site or modern refresh, $3,750 for deeper writing and structure, and $5,000+ for more involved requirements.

What should it include?

Clear positioning, bios, services, fee context, disclosure access, forms configured for the firm's approved intake path, proof, and 1 simple path to a consultation.

6 questions to ask any advisor website vendor.

Ask each vendor for written answers covering the same scope. TMN Creative's answers below reflect its published RIA Site Care terms.

What is your response target after launch, and is it in writing?

TMN Creative's answer: a target response within 1 business day, direct from Trevor Niemann by email, with no ticket system and no account manager. We confirm the care scope and response targets in writing before service begins.

How fast do routine approved changes actually go live?

TMN Creative's answer: routine approved changes to existing pages are typically deployed within 2 business days of approved copy. Routine means changes to existing pages. New pages, sections, functionality, and design work are quoted in advance.

What is the hourly rate for anything out of scope?

TMN Creative's answer: $150 per hour, quoted in advance and only with written approval. Nothing out of scope proceeds without the firm approving it first.

If I cancel, what do I receive and how quickly?

TMN Creative's answer: the complete current website package within 5 business days of written cancellation, including the website files, published content library, deployment configuration, and the information needed for cutover. Site Care is month to month with no minimum term and no cancellation fee. Handoff covers paid project files under the agreement, excluding third-party rights and maintained portal software. Canceling care does not cancel the unpaid build balance.

Who owns the website files, and is there a proprietary CMS?

TMN Creative's answer: we build static websites in HTML, CSS and JavaScript. WordPress is not the standard platform for these builds. After full payment, the firm receives ownership of the website files and project assets created specifically for its project, as defined in the signed agreement. The firm owns its published content.

A client-owned CMS for agreed content is included with Full Site Rebuild and Custom Studio Build when needed. The optional Managed Publishing Portal is a separate maintained service for routine publishing, and while the service is active, its application, source code and authentication remain TMN Creative's. A content export does not include that software.

Third-party accounts, licensed assets, domains, hosting and integrations have separate terms. Staff editing, independent hosting and handoff requirements are agreed before the build.

Is compliance review or approval included?

TMN Creative's answer: no. Ask any vendor who says otherwise to show the approval in writing from your CCO or counsel. TMN prepares copy and disclosure placement for the firm's review. The firm's CCO, counsel, or broker-dealer review desk interprets the rules and approves the final site.

Discuss your firm's website.

Share your current site, the clients you serve, any content to migrate, and who reviews the site before launch. Trevor or Taylor will review the scope, timing, and investment with you.

Discuss Your Project Book a 15-Minute Call