A New York firm that partners with Southeast Asian companies to access U.S. markets for accelerated growth, expansion and liquidity. Its request for proposal arrived Sep 3, 2026 with a finished content prototype and 14 numbered items to answer. A homepage concept and a written proposal went back the same afternoon. The firm approved Sep 9. The site went live on eastwestdv.com Sep 18, replacing a Webflow site, with an Insights section the firm publishes itself through an open-source CMS.
East West Diversified Ventures had already done the thinking. Its request for proposal came with a revised handoff brief and a content prototype, both dated Aug 31, 2026, that set out the site architecture and the substance of the copy, which TMN shortened and adapted to the design without changing the firm's positioning. The brief asked for a sophisticated, institutional-quality website rather than a highly animated or technically complicated one, on a platform the firm would own, with an Insights section its own people could publish without a developer.
The RFP listed 14 items to answer: recommended platform, scope of design and development, page templates, revision rounds, CMS and article publishing, technical SEO, analytics, schedule, the people who would do the work, 3 comparable websites, post-launch support, ongoing costs, optional SEO, and ownership. TMN's proposal answered them in an appendix, in the RFP's order, and a second appendix mapped the homepage concept to the brief's review criteria.
The brief was explicit that the site should not read like a conventional investment bank, securities broker, private equity fund, or consulting firm. The firm is a long-term growth partner for Southeast Asian companies, and every page had to say so in its own language, with the disclosures a firm working near U.S. capital markets carries.
Insights had to be editable by the firm's people without a developer. On Sep 8 the firm added 2 requirements: a non-proprietary CMS on accounts the firm owns, with an administrative console, and a written intellectual property representation covering the components in the site. The revised proposal went back 56 minutes later with no change to the schedule.
The previous site ran on Webflow and the domain stayed at the firm's registrar. TMN asked for delegated access to change DNS rather than a password, and the cutover happened on the same domain the day the firm granted it.
The Important Disclosures, Privacy Policy, and Terms of Use came from the firm's counsel on Sep 15 and were approved on Sep 17. TMN implemented the language as approved and did not write or advise on it.
The homepage concept sent with the proposal on Sep 3 is the homepage that launched. The firm's review notes asked for refinement rather than a new direction: larger type in the hero and body, a more legible navigation, more photography of real operating companies further down the page, and more room for leadership once portraits were ready.
The dates below come from the project correspondence, in Central Time. The homepage concept and the full proposal went back the afternoon the RFP arrived. From the firm's approval on Sep 9 to launch on Sep 18 was 7 business days, inside the 10 business days the proposal committed to.
Request for proposal arrives from the firm's co-founder, with a revised handoff brief and a content prototype dated Aug 31.
First reply, then a call that morning.
Homepage concept on a private, unindexed review site and the full written proposal, with Appendix A answering the 14 items in order and Appendix B mapping the concept to the brief's review criteria.
The firm asks for a non-proprietary CMS it owns, with an administrative console, and an intellectual property representation.
Revised proposal: Decap CMS, an IP representation with a delivery manifest, no change to schedule.
The firm confirms it wants to go forward. Signed proposal returned at 11:23am, countersigned at 11:39am, setup email at 12:16pm.
Consolidated feedback on the concept: keep it, refine type size, navigation legibility, imagery, and leadership prominence. Working preview with interior pages and a CMS demo the firm could sign into at 1:46pm.
Updated review site: larger type, shorter navigation labels, more operating-company imagery, a clearer U.S. capital-markets visual, portrait-ready leadership slots.
The firm's homepage revision memo, with disclosures, privacy, and terms language from counsel.
Revised preview at 6:10am with a tightened first viewport and the legal pages in place. The firm's second-round memo on photography and layout at 8:53am.
Third pass at 12:14am. The firm's final imagery and launch memo at 3:05pm, legal approved. Immutable preview at 9:04pm with 6 licensed images, a license schedule, and desktop, tablet, and mobile QA.
The firm's pre-launch memo at 5:50am, targeting Sunday night or Monday morning. Punch list complete at 9:47am. Open items settled by phone. Delegated registrar access and 6 Insights articles delivered at 12:03pm. Live at 1:44pm CT. 1 layout refinement requested at 2:32pm, live at 3:48pm.
A firm working across borders and near U.S. capital markets is judged by what its site declines to imply. These are the lines the site holds on every page, and this case study holds them too.
The site describes East West Diversified Ventures in the firm's own terms, a long-term growth partner for Southeast Asian companies, and does not present it as an investment bank, securities broker, private equity fund, or consulting firm.
The footer disclosure on every page states that the site is general information, not legal, tax, accounting, or investment advice, and not an offer to sell or a solicitation of an offer to purchase any security. That language came from the firm's counsel.
Selected Partnerships & Experience describes each relationship by type, sector profile, and region, without naming the partner companies. This case study names none either.
The site publishes no deal sizes, returns, capital raised, or client outcomes, and this case study reports none.
No client or partner testimonials appear on the site. The firm's review notes are paraphrased above as facts about the build, not quoted as praise.
TMN built the disclosures, privacy, and terms pages from language the firm's counsel provided and approved. TMN does not give legal, compliance, or securities advice to any client.
This case study stays inside the evidence. It claims no rankings, inquiry volume, or outcomes for the firm. The site launched Sep 18, 2026 and there is no performance history to report yet. Page reviewed Sep 18, 2026.
How to verify TMN Creative itselfThe published site presents the firm, What We Do across 4 service pages, Our Approach, Who We Partner With, Partnerships, Leadership, Insights, Contact, and 3 legal pages, on the firm's own domain.
View Live WebsiteThe live site's footer reads “Website by TMN Creative” beneath the counsel-approved disclosure on every page and links to this site, providing corroboration outside tmncreative.com.
Review the Public CreditThe sitemap lists 22 URLs: 12 content pages, the Insights index and its 6 articles, and the disclosures, privacy, and terms pages (checked Sep 18, 2026). View source on any page shows hand-written markup, self-hosted fonts, and a single third-party script.
Open the SitemapThe site's robots.txt allows crawling, disallows the administrative console path, and points to the sitemap. The console runs on the firm's domain, and TMN does not publish the login. Decap CMS is open source under the MIT license.
Open robots.txtThe Insights index lists 6 articles at launch, each with its own URL in the sitemap. The articles are the firm's. TMN loaded them for launch, and the firm can publish new ones through the console without a developer.
Open InsightsWhat a Custom Studio Build includes, and how the fixed scope, revision rounds, and ownership terms work, is written up on TMN's own site. It is a build reference, not legal advice.
Read What a Custom Studio Build IncludesFirm sites start at $2,250, with a Full Site Rebuild from $3,750 and a Custom Studio Build from $5,000, and a free homepage preview in 48 hours before you commit. See what a website costs, read what a professional-firm build includes, or read the Hilpan Moxie Wealth Management case study for a compliance-reviewed launch.
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