Credentials before contact.

A physician site connecting rheumatology expertise, care context, and Functional Health Institute's patient inquiry path.

Smitha Reddy MD website homepage with Dr. Reddy's portrait, rheumatology credentials, and discovery call buttons
Live client website. The public footer credits TMN Creative.
ProjectSmitha Chiniga Reddy, M.D.
SectorRheumatology and Functional Medicine
Care throughFunctional Health Institute
StatusLive client website

The relationship had to stay clear.

Dr. Reddy's professional authority lives on one domain. Patient resources and applications live with Functional Health Institute. The page keeps that handoff visible.

Physician

The first screen names Dr. Reddy's specialty, board certification, Functional Medicine credential, and San Diego clinical experience beside her portrait.

Care model

Biography, training, philosophy, expertise, and educational resources explain the context behind her physician-led approach.

Patient path

Discovery calls, applications, and care information route to Functional Health Institute instead of creating a second intake destination.

The live first screen pairs credentials and inquiry actions with a visible physician portrait.

What TMN built into the page.

Every section has a specific trust job, and the patient inquiry path remains available without crowding the clinical story.

  • Credentials in the first screenSpecialty, ABIM board certification, IFM training, and 15+ years of clinical experience appear before the first call to action.
  • A detailed physician profileTraining, clinical interests, philosophy, and educational resources are organized into clear, linkable sections.
  • Responsible patient routingCare applications go to Functional Health Institute, and the closing language distinguishes education from medical advice and emergency care.
  • Search and entity clarityCanonical metadata and Physician structured data connect Dr. Reddy, her specialty, and Functional Health Institute in crawlable public markup.

What is public and verifiable today.

This case study stays inside the evidence. It does not claim rankings, lead growth, patient outcomes, or private project metrics.

How to verify TMN Creative itself

The physician site is live

The public page presents Dr. Reddy's rheumatology and Functional Medicine background and routes care inquiries to Functional Health Institute.

View Live Website

TMN's role is credited publicly

The live site's footer identifies TMN Creative as the website partner, providing corroboration outside tmncreative.com.

Review the Public Credit

Medical context remains visible

The closing note and footer direct applications to the practice, link legal resources, and state that the website is not medical advice or an emergency channel.

Review the Published Page

Does the practice website make the provider, care model, and next step this clear?

Discuss a Practice Project