The rules, published plainly.

What TMN built into the site.

The answer to a thin record is verifiable substance. The site publishes the rules that govern a client's case, cites each one, and lets the reader check the lawyer too.

• The Rulebook15 Florida deadlines and rules written in plain language, each carrying a citation. The homepage leads with the 14-day PIP initial-services window under Fla. Stat. 627.736(1)(a) and the current 2-year period that applies to many general negligence claims under Fla. Stat. 95.11, subject to exceptions and accrual rules.
• Every legal claim sourcedMore than 20 statements of Florida law across the site, each traced to a statute or case in a project fact sheet: comparative negligence under 768.81(6), the transitory-substance knowledge standard under 768.0755, sovereign immunity under 768.28, and strict products liability under West v. Caterpillar Tractor Co.
• Advertising considerations prepared for reviewThe responsible lawyer and location are visible. The site avoids unsupported outcomes and expertise claims. TMN used the current Florida Bar website checklist as a review input, while the firm retained final legal and advertising approval. The full checklist is in attorney advertising rules for law firm websites.
• Credentials the reader can checkThe hero states Florida Bar No. 1002563 and links directly to the Bar directory, so a prospective client can confirm good standing without leaving the decision to trust.
• No fake anythingThe firm had no published phone number at build time, so calls to action are form-first rather than showing an invented number. No attorney photo shipped, because no current headshot existed.
• Hand-coded, 18 pages, launch-gatedA single flag held the whole site behind noindex until launch. Practice-area pages, the rulebook, and disclosures were all built as real crawlable pages rather than a one-page template.