Decide what the new business needs to say.
Before design begins, write down who the firm will serve, what it will offer, and what an existing client needs to understand about the change. A logo update and a move into a new market need different website work.
For an established practice, useful existing pages, articles, relationships, and contact paths belong in the plan. Identify what should carry forward before replacing it.
| What is changing | What the website needs |
|---|---|
| Visual identity | Approved logos, colors, licensed fonts, image direction, and their application across existing pages. |
| Audience or services | A clear positioning statement, revised service pages, relevant proof, and an inquiry path for the work the firm wants. |
| Business name or domain | Old and new naming, client communication, domain and email decisions, URL mapping, and updated public profiles. |
If the business is keeping its name and offer, the general website redesign checklist may be the closer starting point.
A website rebranding checklist your team can use.
Agree on the audience and offer.
Name the clients you want, the services you are continuing, and the work you are retiring. Give the writer enough context to explain who should inquire and what happens next.
Confirm the name and identity inputs.
Identify who approves the business name, logo, typography, imagery, and tone. If naming or legal review is needed, assign that work before putting the new identity into public pages.
Inventory the current website.
List the service pages, articles, team bios, downloads, contact forms, booking links, and client-portal destinations. Mark each item to keep, revise, merge, or retire.
Set the launch page list.
Agree on the pages needed for the new offer to make sense. Separate later ideas from the initial launch so every additional page does not quietly change the project.
Plan the URLs and domain.
Keep useful addresses where practical. When URLs change, map each important old page to a relevant destination. A new business name does not automatically require moving every technical service.
Assign content and approval.
Record who supplies facts, images, bios, disclosures, and final approval. For a regulated firm, include its designated reviewers in the schedule before booking publication.
Test the complete client path.
Review the draft on desktop and mobile. Check navigation, contact and booking actions, client access, agreed redirects, and where an actual inquiry is delivered.
Coordinate the public change.
Agree when the website, business profiles, email signatures, and client announcement change. Record who checks the live site and handles issues after the switch.
Make the change understandable to existing clients.
A visitor who knows the previous name needs a clear explanation of the relationship between the old and new business. If appropriate and approved, include a short former-name reference and a practical explanation of what changes for clients.
Check links in existing email signatures, PDFs, booking pages, directory profiles, and client communications. Decide where old-domain email goes and who maintains it. Keep client-portal access easy to find when the public site changes.
If a domain or URL move is involved, Google's site-move guidance supports mapping old pages to new destinations and monitoring the move. Search visibility can fluctuate. A launch plan cannot guarantee unchanged rankings.
Look at how the website explains the firm.
The Ramon Design Group case study shows a website organized around the projects, sectors, and people a developer evaluates. That is the kind of content decision a rebrand needs: the website should explain the actual business and give the intended buyer something concrete to inspect.
Agree on the website, identity work, and launch separately.
TMN website projects start at $2,250 for an Essential Website using an existing brand and usable content. A Full Site Rebuild starts at $3,750 for deeper writing and content organization. Custom Studio Builds start at $5,000 for more involved requirements.
A new logo, brand identity, naming work, or broader rollout is not automatically included in those website starting prices. Tell us what exists and what needs to be created. We will confirm what TMN can deliver, who is responsible for each part, and the fixed fee before work starts.
Essential and Full first drafts typically target 72 hours after kickoff and materials. Custom Studio first reviews typically target 7 to 10 days. A suitable, ready project may qualify for an accelerated full launch, with scope, access, review windows, and availability confirmed first.
General business care is optional from $50/month. New RIA engagements include separately billed $100/month managed hosting and care from the agreed launch. See the current packages and care terms.
Questions before you start.
Do I need a finished logo before discussing the website?
No. Bring the current brand, intended audience, what is changing, and any planned date. We can identify which identity decisions the website needs and scope any additional work before design begins.
Does a business rebrand require a new domain?
Not always. A visual or positioning change can keep the existing domain. A name or domain change needs its own account, email, URL, and client-communication plan.
Is logo design included in TMN website pricing?
The published website starting prices do not automatically include a new logo, brand identity, or naming. Any additional identity work, deliverables, responsibilities, and fee are confirmed in the proposal.
Can you work with our existing brand designer?
Yes. We can build from approved identity assets and coordinate the website with your designer. The proposal records which team supplies assets, writes content, approves decisions, and authorizes launch.
How soon can a rebranded website go live?
Timing depends on the agreed pages, content, identity decisions, access, and review. Suitable ready projects can qualify for an accelerated launch. We confirm the actual production start and launch conditions before booking.