Therapist website examples, and why they work.
Looking at other therapists' sites is useful only if you know what you are looking at. A calm color palette is not why a practice fills. These are the 8 traits that decide whether someone in distress reaches out or closes the tab, each one checkable on any therapy site in about 5 minutes, with live practice builds shown against them.
8 traits, each one checkable.
Open any therapy site, including your own, and score it honestly. The gap between a site that fills a caseload and one that sits there is almost always on this list.
Licensure and specialty in the first screen
LCSW, LMFT, LPC, PsyD, and what you actually treat. Someone looking for trauma work needs to know in seconds whether they are in the right place. A welcome message and a photo of a couch answers neither question.
Fees stated plainly
Session fee, sliding scale if you offer one, and what happens at intake. Vagueness here is the most common reason a good-fit client never calls: people assume the worst when a price is hidden, and self-pay clients are specifically checking for this.
Insurance answered directly
Which panels you are on, or a clear statement that you are out-of-network with superbill support. This single question drives an enormous share of the calls a practice fields, and answering it on the site converts better than answering it on the phone.
A specialty page per problem
Anxiety, trauma and EMDR, couples, teens, perinatal, grief. People search the problem, not the profession. Each specialty deserves a real page, which is also what search engines and AI assistants can actually cite when someone describes their situation.
One path to book
A single, obvious way to start, routed into your scheduling or intake system. Offering a phone number, a form, an email address, and a directory profile at once is four decisions when the person is already struggling to make one.
Crisis resources where they belong
988 and local crisis lines placed where someone in acute distress will find them immediately, worded so the site never reads as a substitute for emergency care. This is both an ethical baseline and a signal of a practice that thinks carefully.
Quiet, fast, and readable on a phone
This is often read late at night on a phone by someone anxious. No autoplay, no pop-ups, no countdown offers, no chat widget shouting after 3 seconds. Restraint is the correct register for this work, and it loads faster too.
No clinical detail collected on the site
The marketing site should not ask for symptoms, diagnoses, or insurance identifiers. Keep forms minimal and send clinical intake into your secure platform. See what HIPAA actually requires of a practice website.
Two live practices, scored against the list.
Both are live on their own domains and credit TMN publicly, so you can open them and check the traits yourself rather than trust a screenshot.
LumiClinics · psychiatry and therapy
A Northbrook, Illinois practice serving patients statewide by telehealth. Named providers with credentials lead, insurance is written in plain language, and one direct intake path replaces the call-to-ask-a-basic-question problem. Treatment pages include a SPRAVATO page reproducing the manufacturer's required safety information, with crisis-resource handling throughout. Case study or the live site.
Care to Speak · speech-language therapy
A different discipline with the same problem to solve. The site leads with CCC-SLP credentials, explains pediatric and adult care in plain language, and gives families one clear path to book a consultation rather than a menu of ways to get in touch. Case study.
What both have in common
Credentials before persuasion, the money question answered without being asked, and a single next step. Neither uses stock imagery of strangers, testimonials, or outcome claims. For a multi-provider clinic version of the same approach, see mental health clinic websites, or how to verify any claim TMN makes.
What therapists ask about this.
What should a therapist website include?
Licensure and specialties in the first screen, fees stated plainly, insurance answered directly, a page per specialty, one clear path to book, crisis resources placed correctly, fast and quiet mobile performance, and no clinical detail collected on the site itself.
Do I need a website if I am on Psychology Today?
A directory profile is rented space shared with every clinician in your area, and it ranks for the directory rather than for you. Your own site is the only place you control the specialty framing, the fee conversation, and the intake path, and it is what search engines and AI assistants cite when someone asks for a therapist with your specialty.
Should I put my fees on my website?
Yes, in almost every case. Hiding the fee filters out good-fit clients who assume it is out of reach and wastes calls on people for whom it genuinely is. Stating it, with your sliding-scale policy if you have one, is the single highest-leverage change most private practices can make.
Can I use a photo of myself, or is that too personal?
Use one. Therapy is a relationship, and prospective clients are deciding whether they can sit in a room with you. A real photo of you outperforms an abstract image every time. What does not help is stock photography of models pretending to be a practice.
How much does a therapist website cost?
TMN builds practice sites from $2,250 for a Starter Refresh, $3,750 for a Full Site Rebuild, and $5,000+ for a Custom Studio Build. See therapist website design for what is included, or the full pricing guide.
How do I evaluate my current site?
Score it against the 8 traits above, honestly. If you would rather have a second opinion, TMN builds a free homepage preview in 48 hours showing what a rebuild would look like, with no commitment. Request one here.
Ready to get started?
Tell us about your operation. We’ll put together a free custom homepage so you can see the direction before committing. No retainer. No pressure.